Primary Retirement Planning was founded on a simple belief — that confidence comes from understanding.
After years of working alongside some of the country’s top financial advisors, Adam Royer helped refine how they communicate and deliver retirement plans — making complex strategies simple, clear, and actionable. That experience inspired him to create a firm built on simplicity, clarity, and trust.
Before entering the financial industry, Adam served in the United States Marine Corps and later as a police officer, where he developed a lasting commitment to honor, integrity, and service.
Outside the office, Adam and Tosha stay busy raising their four children. Their family loves days on the golf course, exploring new places, and finding creative ways to stay active together.
At its core, Primary Retirement Planning exists to make retirement make sense — turning complexity into confidence and helping families live with purpose.
Your Future, Thoughtfully Crafted
Every great work begins with a story.
We listen deeply—to your goals, concerns, and what peace of mind looks like—so we can see the full picture together.
This is where your canvas takes shape.
With your story as our guide, we shape the plan that brings order and clarity to your retirement.
Together, we design strategies that feel balanced, purposeful, and built around your life.
This is where your plan becomes art—crafted with intention.
A true masterpiece is never static.
We stay connected, refine as life unfolds, and celebrate progress along the way—helping your plan grow right alongside you.
This is where confidence endures.